Zen Cart provides a simple customer management interface for you to keep track of customer orders and to email
them if necessary.
Zen Cart collects some information that is required for its operations when a new customer signs up, but other items are optional.
These are usually set when the store is created and don’t usually required modification.
Examples of required information include, name, address and email address.
Examples of optional information include company name, fax number and date of birth
Other settings which are of interest are the Newsletter.
Zen Cart allows you to create send newsletters to all you customer who have signed up to you site, they have to give their permission to be email.
This is two different settings a customer can choose (the default option can be set when the site is created).
Subscribe to Our Newsletter is a yes/no checkbox.
HTML or Text-Only give the customer the choice of format of email newsletter.
The best option for a store owner is HTML as this allow us to create more visually appealing Newsletters.